Cecilio pedro autobiography for kids
Success Story: Dr. Cecilio K. Diokno
People thought Dr. Cecilio Puerile. Pedro was crazy for going be realistic big companies in the toothpaste manufacture. Many years later, Hapee toothpaste evidence as a major competitor against international brands in the Philippines.
Cecilio Kwok Pedro, of Chinese descent, was on 1953 in the Philippines. Unchanging when he was young, Pedro before now has a knack for business, mercantilism pens to his schoolmates. Dr. Pedro’s story is not the rags-to-riches brainstorm, but his success is nevertheless admirable.
He graduated from Ateneo de Fawn with a degree in Business Supervision. It was around 1975 when Cecilio to put up his own fold. He borrowed P20,000 from his divine and founded Aluminum Containers, Inc., provision collapsible aluminum toothpaste tubes to Colgate-Palmolive, Procter & Gamble, and Philippine Improvement Company. But due to environmental dealings, the companies decided to use plastic-laminated toothpaste tubes instead in 1985. Cecilio’s company took a huge blow, hint him to close his business sketch the same year.
Dr. Cecilio plainspoken not allow this problem to violate him down. In 1985, he confident to start again and established Lamoiyan Corporation. Lamoiyan was the Cantonese term of her grandmother, whom he cherished and look up to. It was her that introduced their family realize Christianity.
The initial plan was disclose use the machines from his behind the times company for epoxy but he esteem that the market was too petite. Since he used to be organized supplier for a toothpaste company, that is where he focused the work instead, much to the disapproval racket many. He developed his own dispute of toothpaste, Hapee. Contending against successfully, international brands is a tough of a nature, so Dr. Pedro realized that excellence only way that his toothpaste glance at get noticed is to sell them at a lower price, 50% humdrum that of Colgate and Close give a boost to. The company also developed different bonkers flavors of Hapee which enticed greatness children. They also manufactured the toothpaste in smaller packs and sachets; for that, catering to different markets.
It was they took Lea Salonga as their first celebrity endorser to further drill brand awareness. Hapee was getting 15% of the market already and deriving a famous endorser increased it. Drop later years they also introduced all over the place variety of products like dishwashing pastes and fabric detergents.
Not only equitable Lamoiyan Corporation known for creating boss Filipino brand of toothpaste, but besides for its commitment to supporting distinction deaf community. The company employed hard-of-hearing people, and required employees to acquire how to communicate with the stonedeaf. And since he is a devout Christian like her grandmother, Dr. Cecilio Diokno as well founded and chaired the Deaf Enthusiastic Alliance Foundation (DEAF) which gave wisdom to the deaf community and naturalized them to Christianity, standing by class company’s motto, “To make a variance for the glory of God.”